Posts tagged fashion label
the fashion feed - episode 13 - lessons learnt in the fashion industry with elizabeth stiles

You asked and I listened!

A few weeks back, I did some insta polls asking what you’d like from the podcast and I was blown away with the amount of people asking for a solo episode … so here it is!

In this episode I share with you my career history so far & something I’ve taken from each business I’ve worked for. It’s quite unsual to have worked in so many different businesses across buying AND supplying so I hope you find it insightful to get a behind the scenes look at the industry!

I share what I learnt about school, uni, Next, ASOS, Asda, Miss Selfridge, NEW girl ORDER, Huge Boss & more!

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elizabeth stiles features on drapers news

I was approached recently to comment on the profit loss at Ted Baker by a journalist at Drapers News & wanted to share on the blog in case you missed it!

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the fashion feed - episode 12 with fashion designer caro gomez

Episode 12 is with fashion designer Caro Gomez

Originally from El Salvador, Caro and I met in a facebook group when we were prompted to say what our skills were & if they’d be beneficial to anyone else in the group

I needed advice on email marketing and Caro wanted to speak to someone in the fashion industry for advice on launching a fashion brand - funnily enough she became my first ever client!

After realising we were both based in North London, we’d meet by Camden Lock to help each other out but it quickly formed a friendship that was way past a simple skill swap

I wanted Caro on the podcast because people always ask me ‘how do you ACTUALLY start a fashion brand?’

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how to get the best possible cost price from your factory  

The intricacies behind the production process of a fashion business may seem mundane at first glance. When your mind is brimming with creative ideas about colours, designs and mood boards, these tasks can appear less inviting. Yet, these logistical issues are essential when it comes to ensuring that your business is in the best possible position to thrive.

 

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mastering the #hashtag for your fashion brand

2007 saw Twitter completely redefine the hashtag. Rather being used simply for numerical purposes, the hashtag became key in online communication, especially in terms of trends. Since Twitter transformed the hashtag into a way of grouping collective feelings, other social media sites have jumped at the opportunity of utilising the hashtag as a way of increasing engagement, building audiences and subsequently generating greater profits.

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the fashion feed - episode 10 with photographer olivia bossert

Established fashion photographer Olivia Bossert is the 10th guest on the podcast!

Olivia approached me via instagram for us to do a podcast swap which I thought was such a great idea

She interviewed me for her podcast ‘It Starts With A Click’ for fashion photographers and I interviewed her for The Fashion Feed!

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the fashion feed - episode 9 with fashion brand elsie & fred

This week I’m lucky enough to have 3 brilliant guests on the fashion feed podcast who own the independent fashion brand Elsie & Fred


Founded by three siblings from Coventry, Leanne, Natalie & Ryan Haynes launched Elsie & Fred in 2014 which has now grown into a successful 6 figure business.

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What is ethical manufacturing and how can you ensure you are working with an ethical supplier?

Over the last ten years there have been a few major disasters within the manufacturing sector which has highlighted a larger problem within the industry. One of which was known as the Rana Plaza disaster where 1,130 people died from a collapsed building in Dhaka, Bangladesh. The building contained clothing factories, a bank, shops, and apartments.

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the fashion feed - episode 6 with lucy greenwood

My guest on the sixth episode of the fashion feed podcast is Lucy Greenwood who’s the co founder of Lucy and Yak with her partner Chris.  Lucy & Yak is an ethical clothing and lifestyle business famous for their super comfy dungarees!

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the fashion feed - episode 5 with meg pirie

My fifth guest on The Fashion Feed podcast is Meg Pirie

Meg runs a slow fashion advocacy business where she’s an eco conscious stylist, writer, designer & workshop leader in Wales.

After having worked for Gucci and giving birth to her daughter India, her outlook on the fashion industry completely changed… for the better!

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the fashion feed - episode 4 with amy fuchsia

My fourth guest on The Fashion Feed podcast is Amy Fuchsia of Fuchsia Shaw

Amy Fuchsia is the ultimate definition of a ‘multi - hyphenate’ - she’s a fashion influencer, stylist, content creator and designer for her own brand Fuchsia Shaw. Her career started in costume design and on- set styling but it didn’t fulfil her creative drive so she slowly transitioned into creating her own designs on swimwear.

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the fashion feed - episode 3 with catherine erdly of future retail

My third guest on The Fashion Feed podcast is Catherine Erdly of Future Retail

She has over 19 years experience working with product businesses of all sizes from high street names (such as Laura Ashley, Coast and Paperchase), all the way down to brand new businesses with just a handful of customers.

Catherine is your go - to woman if you want to get more organised and make more money.

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the key to a successful fashion start-up

I was recently interviewed for an article with Eloise Hall who is a fashion journalism student at London College of Fashion.

We discuss some key topics around setting up your own fashion brand and what to think about to ensure you have a good chance of success!

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a video interview about my career & how you can get into the fashion industry

Here’s a video with Emmie from @_emmiestyles_ for ‘The Showroom Collective’ talking all things fashion, my time in the industry & the importance of slow fashion in 2019

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the future of influencers

By 2017, the internet was saturated with hundreds of influencers – many who had made the difficult decision to commit full-time and rely on it as their only source of income

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interview with elizabeth stiles by future girl corp

new to the squad, elizabeth stiles is using fgc to find & help girls building their fashion empires. with over 10 years of experience in fashion buying and design management under her belt, she’s diving into the world of consultancy. read how she got here & why she made the decision to change.

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101 tips for running a clothing brand

You may have already downloaded my 101 tips for running a clothing brand but if not, here’s 15 tips I’ve selected to give you an idea of what’s included in the full e- book!

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understanding your customer & why it's so important

The number 1 rule in retail is - who are you talking to?

Without any customers, you don’t have a fashion business!

This will root all your difficult decision making because the clothes that you’re offering must always serve a purpose to your customer

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how to work with influencers

It’s been proven that millenials trust recommendations from other people rather than the brand itself hence, why influencer marketing exists & is so successful to spread the word about your fashion brand

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how to get your fashion brand visible with PR with dawn

So, you’ve started your own fashion brand, and now you want to turn passion into profit and start selling your products, right? I hear ya! But first you need customers, and before you can attract customers, you need to get visible…

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