Posts tagged fashion brand
the fashion feed - episode 9 with fashion brand elsie & fred

This week I’m lucky enough to have 3 brilliant guests on the fashion feed podcast who own the independent fashion brand Elsie & Fred


Founded by three siblings from Coventry, Leanne, Natalie & Ryan Haynes launched Elsie & Fred in 2014 which has now grown into a successful 6 figure business.

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the fashion feed - episode 4 with amy fuchsia

My fourth guest on The Fashion Feed podcast is Amy Fuchsia of Fuchsia Shaw

Amy Fuchsia is the ultimate definition of a ‘multi - hyphenate’ - she’s a fashion influencer, stylist, content creator and designer for her own brand Fuchsia Shaw. Her career started in costume design and on- set styling but it didn’t fulfil her creative drive so she slowly transitioned into creating her own designs on swimwear.

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the fashion feed - episode 3 with catherine erdly of future retail

My third guest on The Fashion Feed podcast is Catherine Erdly of Future Retail

She has over 19 years experience working with product businesses of all sizes from high street names (such as Laura Ashley, Coast and Paperchase), all the way down to brand new businesses with just a handful of customers.

Catherine is your go - to woman if you want to get more organised and make more money.

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the fashion feed - episode 2 with sophie slater of birdsong london

My second guest on The Fashion Feed podcast is Sophie Slater of the eco - fashion brand Birdsong London. 

Sophie started the brand with Sarah in 2014 as they were inspired by the great skill and creativity in women’s community groups but frustrated by their financial insecurity in the context of budget cuts and rising rents.

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the key to a successful fashion start-up

I was recently interviewed for an article with Eloise Hall who is a fashion journalism student at London College of Fashion.

We discuss some key topics around setting up your own fashion brand and what to think about to ensure you have a good chance of success!

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why do so many fledgling fashion businesses fail?

This is an article I came across last year and regularly forward it on to my clients as it sums up everything I believe in with regards to budget planning at the start of your brand!

It has been written by Kim Winser for Forbes.com & the link to the original article can be found here

Kim was the youngest-appointed and first female director of the Womenswear Group at Marks and Spencer Plc, chief executive at Pringle of Scotland, CEO of Aquascutum and chairman of Agent Provocateur. She also served as retail guru to 3i, and most recently, launched luxury fashion brand Winser London

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a video interview about my career & how you can get into the fashion industry

Here’s a video with Emmie from @_emmiestyles_ for ‘The Showroom Collective’ talking all things fashion, my time in the industry & the importance of slow fashion in 2019

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podcast episode with stephanie irwin of 'fashion originators'

We cover so many topics like what we’re reading at the moment, how I got into the fashion industry, making an income plan & what happens inside a fashion buying office!

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interview with elizabeth stiles by future girl corp

new to the squad, elizabeth stiles is using fgc to find & help girls building their fashion empires. with over 10 years of experience in fashion buying and design management under her belt, she’s diving into the world of consultancy. read how she got here & why she made the decision to change.

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101 tips for running a clothing brand

You may have already downloaded my 101 tips for running a clothing brand but if not, here’s 15 tips I’ve selected to give you an idea of what’s included in the full e- book!

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is sustainable fashion strictly for the wealthy?

One of the highest contributing factors to the future of retail is the growing sensitivity towards sustainability and pollution. Consumers continue to fall out of love with fast fashion companies such as Primark due to its inability to adopt a more ethical and eco-friendly strategy towards manufacturing. Yet, these ethical items are often paired with a significantly higher price point and therefore pose the question: is sustainable fashion strictly for the wealthy?

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understanding your customer & why it's so important

The number 1 rule in retail is - who are you talking to?

Without any customers, you don’t have a fashion business!

This will root all your difficult decision making because the clothes that you’re offering must always serve a purpose to your customer

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how to work with influencers

It’s been proven that millenials trust recommendations from other people rather than the brand itself hence, why influencer marketing exists & is so successful to spread the word about your fashion brand

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how to get your fashion brand visible with PR with dawn

So, you’ve started your own fashion brand, and now you want to turn passion into profit and start selling your products, right? I hear ya! But first you need customers, and before you can attract customers, you need to get visible…

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podcast episode with nicky raby of 'dreaming & doing'

Here you can take a listen to my recent podcast I did with Nicky Raby of ‘Dreaming & Doing’

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let's talk about money

Today I want to talk about money! £££

It’s a scary topic to discuss when you’re starting out & it can be tempting to go down the discount & sale route to get some cash flowing

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setting your prices with catherine

Catherine Erdly is the founder of Future Retail Consulting and is on a mission to help people create the life they want by growing successful product-based businesses. Catherine brings nearly twenty years industry expertise and an inspiring passion for all things retail. She loves nothing more than enabling small and start-up brands and retailers grow their profits.

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31+ instagram prompts for your fashion brand

I have pulled together 31+ prompts for your Instagram feed which you can use on rotation each month

I hope this makes things a little easier for you!

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12 tips to combat self doubt in the fashion industry

Self doubt has got to be one of the biggest things that hold us back as creatives.

It can block all your creative flow as these thoughts have the ability to take over and override any positive ones

Your brain is wired to look out for danger and keep you safe, so to try something new or pushing yourself outside of your comfort zone feels really scary!

Therefore to reach those ‘scary’ places in life, you have to go against that primal instinct in order to succeed

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