2007 saw Twitter completely redefine the hashtag. Rather being used simply for numerical purposes, the hashtag became key in online communication, especially in terms of trends. Since Twitter transformed the hashtag into a way of grouping collective feelings, other social media sites have jumped at the opportunity of utilising the hashtag as a way of increasing engagement, building audiences and subsequently generating greater profits.Read More
Established fashion photographer Olivia Bossert is the 10th guest on the podcast!
Olivia approached me via instagram for us to do a podcast swap which I thought was such a great idea
She interviewed me for her podcast ‘It Starts With A Click’ for fashion photographers and I interviewed her for The Fashion Feed!Read More
As a creative in the fashion industry, I expect your mind is constantly brimming with innovative ideas.
When it comes to putting your future vision into practice, it can be difficult to filter through all of your thoughts in order to reach the most viable route of achieving your goals. Here’s where SMART goals come into play. SMART goals serve to break down your aims into smaller and more calculative steps, which simultaneously instils into your mind precisely how, why and when you intend to achieve each goal.Read More
This week I’m lucky enough to have 3 brilliant guests on the fashion feed podcast who own the independent fashion brand Elsie & Fred
Founded by three siblings from Coventry, Leanne, Natalie & Ryan Haynes launched Elsie & Fred in 2014 which has now grown into a successful 6 figure business.
My fourth guest on The Fashion Feed podcast is Amy Fuchsia of Fuchsia Shaw
Amy Fuchsia is the ultimate definition of a ‘multi - hyphenate’ - she’s a fashion influencer, stylist, content creator and designer for her own brand Fuchsia Shaw. Her career started in costume design and on- set styling but it didn’t fulfil her creative drive so she slowly transitioned into creating her own designs on swimwear.Read More
I have at least 2 or 3 people every day come to me asking about instagram, what to post, when to post and why they should even bother if their following is small. I’ve done a short video with a handful of tips if you feel like you’re in a bit of a rut with it allRead More
After considering what the future may or may not hold for the influencer age, it seems apt to pause for a moment and consider the now, by focusing on the bloggers who are absolutely killing it with their style and content.Read More
I was recently interviewed for an article with Eloise Hall who is a fashion journalism student at London College of Fashion.
We discuss some key topics around setting up your own fashion brand and what to think about to ensure you have a good chance of success!Read More
It’s been proven that millenials trust recommendations from other people rather than the brand itself hence, why influencer marketing exists & is so successful to spread the word about your fashion brandRead More