Posts in blog
How To Start A Fashion Brand - Building your own clothing business

Do you have an idea for a fashion line but not sure where to start?

Maybe you’ve spent hours/years wondering how to start a clothing brand?

This blog post is broken down into 5 easy steps for getting started with the ideas & how to start your own fashion business!

Even if you have recently launched a fashion start up - this blog post will still offer some really valuable information!

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disrupting the lingerie industry - one size does not fit all

Guest blog post by Natalie @ Natalie Joseph Lingerie!

Growing up in multicultural London I didn’t realise how lucky I was to have access to the best shops, all condensed into the London’s Oxford Street and Bond Street. I’m a social and outgoing person and I love to dress up and it’s important that my garments look and feel right, so my friends and I would often frequent the trendy stores seeking outfits for work or the next rave. I noticed how easy it was for my friends to buy cute underwear sets and clothes for their conventional, ruler body shape with ample breasts. I often got irritated with the lack of options for the busty, curvy yet athletic built women like myself. I often resorted to buying figure-hugging clothing that had enough stretch around my breasts, bottom and thighs. Then there was the other issue of adapting my bras to work with my outfits.

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blogElizabeth Stiles
how to launch a sustainable fashion brand
why you should reconsider calling yourself a #sustainable brand

What does the word sustainable mean to you?  

 

From one person to the next, it’s sure to mean something different. Even the OED definition seems vague when you consider the sheer lengths that this word can stretch to, especially in a world where it grows new meanings by the day. This in itself makes the word incredibly limiting, as it effectively opens yourself up to scrutiny and fierce criticism about where you’re falling down or ways that you miss the mark. 

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13 popular dress styles

Dresses are the ultimate feminine clothing item that empowers womanhood. Most women love to wear dresses as they can easily alter the way they look, give them personality and so much more. Dresses that are tailor-made for its wearer can even do more; they can totally revamp the appearance by highlighting individual assets and physical features. A perfect dress can turn a simple girl into a woman of elegance.

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working from home in winter: a guide to self-care

Working from home can be tough, especially in the colder months where shorter days and darker nights make it hard to match the same levels of productivity that you may have reached in the summer. For these reasons, it’s essential that you prioritise a healthy work/life balance.

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recommending a manufacturer for fashion brands

Since starting my fashion consultancy business, I often get asked a similar question: can you recommend a manufacturer to me? 

 

Of course – I would love to! Yet for many reasons, this is unfortunately a very grey area. To start with, there are a myriad of details behind what exactly constitutes a good manufacturer and inevitably this differs from person to person. To put it plainly, I like to use the analogy of internet dating or house hunting as an easy comparison tool. Finding the right manufacturer for you will be hard work and sadly there won’t be any direct shortcuts. It’s all about building a long standing and healthy relationship, communicating on a personal level and getting the right feeling. Now do you see where the dating/house analogy comes into play? 

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elizabeth stiles features on drapers news

I was approached recently to comment on the profit loss at Ted Baker by a journalist at Drapers News & wanted to share on the blog in case you missed it!

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how to get the best possible cost price from your factory  

The intricacies behind the production process of a fashion business may seem mundane at first glance. When your mind is brimming with creative ideas about colours, designs and mood boards, these tasks can appear less inviting. Yet, these logistical issues are essential when it comes to ensuring that your business is in the best possible position to thrive.

 

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mastering the #hashtag for your fashion brand

2007 saw Twitter completely redefine the hashtag. Rather being used simply for numerical purposes, the hashtag became key in online communication, especially in terms of trends. Since Twitter transformed the hashtag into a way of grouping collective feelings, other social media sites have jumped at the opportunity of utilising the hashtag as a way of increasing engagement, building audiences and subsequently generating greater profits.

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Building an Ethical Fashion Business

Over the last ten years there have been a few major disasters within the manufacturing sector which has highlighted a larger problem within the industry. One of which was known as the Rana Plaza disaster where 1,130 people died from a collapsed building in Dhaka, Bangladesh. The building contained clothing factories, a bank, shops, and apartments.

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How to find fabric suppliers for your small business

In my Facebook group The Fashion Feed, the same question gets asked quite a lot… where can i buy fabric from?!

I decided to collate all the info into 1 blog post and I ‘ll also keep updating it when I see new recommendations :)

I would highly recommend phoning the company if you can’t buy online. A lot of the fabric mills are very old school and it will be easier to work together rather than sending emails back and forth

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vlog - a handful of tips if you're in a rut with instagram

I have at least 2 or 3 people every day come to me asking about instagram, what to post, when to post and why they should even bother if their following is small. I’ve done a short video with a handful of tips if you feel like you’re in a bit of a rut with it all

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the influencers who you need to follow

After considering what the future may or may not hold for the influencer age, it seems apt to pause for a moment and consider the now, by focusing on the bloggers who are absolutely killing it with their style and content.

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how to change the mindset around your problems with chloe slade

This week I have teamed up with Chloe Slade who has written an inspiring blog piece around business and mindset


Chloe is a Manifestation and Mindset Coach. You may know Chloe from Vibe and Flow, which is an online membership and resource which covers manifestation, mindset and money, or via Cone Accounting, which is an accountancy firm for creatives. But, through both businesses, Chloe helps people make mindset shifts to create a positive impact within their lives.

Chloe is obsessed with tea, travel and is a total homebody who loves nothing more than a high vibe night in with her fiancé, Ben and Chihuahua, Hugo.

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