Hey I’m Elizabeth!
Fashion brand consultant, trend forecaster & proud cat mama.
So, what is a fashion brand consultant I hear you ask? Well, I work with independent clothing brand owners, taking you effortlessly from design to production, guiding you step-by-step so that you can turn your creative clothing ideas into reality.
With a decade of experience in the fashion business working for leading high-street brands like Miss Selfridge, Next and George at Asda, I can honestly say I know the fashion buying and supply process inside out. I want to share everything I know with you so that you’re set to create new collections or develop your product range armed with the knowledge to succeed.
Growing up, my favourite thing to do was ‘making stuff’ – it didn’t really matter what I was making as long as I was creating something and twenty years later, I’m still as passionate about ‘making stuff’ as ever before – it’s just now I‘m fully focused on fashion products. It’s no surprise I found my way into the fashion industry, I received a fashion wheel for my eighth birthday and at sixteen, my very first work experience was at Arcadia’s head office. I loved every minute of it; I was surrounded by clothes, the latest style inspiration and that’s when I knew fashion was the industry for me.
Elizabeth is super easy to talk to, and gets it! She goes beyond the clothes talk to give you support in your creative journey which is equally important if not more!
A decade of experience in the fashion industry.
Working for leading high-street brands.
Proud cat mama.
After studying Fashion Retail Buying at Demontfort University, I went on to work in fashion buying, travelling to factories in Portugal, India and Hong Kong whilst working my way up the buying career ladder.
I then went on to work as a fashion design manager at a supplier working with the buyers at River Island & New Look on product development.
This company then launched a new independent brand New Girl Order which I co-managed so I’ve seen first hand what it takes! (here’s a short video where I discuss my career so far)
Let’s talk about the fashion industry… it’s fast-paced, undeniably creative and always exciting, but it comes with a stereotype and I have definitely encountered my share of devil wears prada moments along the way. I’m here to break that stereotype and show that fashion can have a friendly face and a soul that supports and champions other fashion entrepreneurs.
I’m currently working with a number of independent brands helping to develop the skills needed around garment design, sourcing & marketing so that the process is as seamless & profitable as can be. If this sounds like it could be for you then please get in contact here!
Take a look here to find out about the clients I’ve worked with and how they’ve found the process of working together.
‘Elizabeth is a ray of sunshine with infectious positivity! She is so encouraging & supportive with my brand, I now have the confidence to take it to the next level’
Areas of expertise include:
A fashion expert for independent retailers
Working through how to start your own clothing brand (I’ve also written a free 5 day course outlining the steps to start a fashion brand)
Reviewing brand identity, setting goals and developing a strategy
Trend research and competitor analysis
Building a commercial and cohesive fashion range
Understanding your customer profile (read more in my blog post)
Sourcing designers & materials
Fashion manufacturing; how to find a factory and suppliers (further reading on the blog)
Costing your garment to build a profitable collection
Developing a logistical critical path for every step of the garment process (video interview on this topic)
Let’s turn your ideas from paper to production!
I’m available for press commentary & panel talks, please email me at firstname.lastname@example.org