Fashion Retail Coach and Consultant


Elizabeth Stiles will consult on how to manufacture clothing and how to find suppliers for your clothing brand


Hey I’m Elizabeth - a fashion brand consultant

I truly believe that independent fashion brands are the future so I work with designers and brand owners who are passionate, purpose-driven and ready to elevate and expand their horizons.

Equipped with over 12 years experience in fashion buying and design management, I will help to bring your ideas to life, arm you with confidence along the way &share the fundamental practical knowledge that helps to form a financially sustainable fashion business.

Elizabeth is super easy to talk to, and gets it! She goes beyond the clothes talk to give you support in your creative journey which is equally important if not more!

  • Maybe you need reassurance your brand is moving in the right direction?

  • Do you need somebody to bring clarity to the creative chaos?

  • Or you need support focusing on the future of your business? 

I get it, there’s lots to think about and the industry is constantly evolving. 

With a career that has seen me immersed in the fashion industry working behind the scenes on some of the most renowned fashion brands including Miss Selfridge, Next and New Look, I know the fashion buying, design and supply process inside out so you’re in safe hands.

elizabeth stiles - fashion industry consultant

Over a decade of experience in the fashion industry

elizabeth stiles - fashion entrepreneur

Working for leading high-street brands

fashion consultant

Mum to a persian cat


Let’s talk about the fashion industry...

It’s fast-paced, undeniably creative and always exciting, however, it comes with a stereotype and I have definitely encountered my share of Devil Wears Prada moments. 

Looks can be deceiving and I know first hand what it feels like to be underestimated due to looking younger than a thirty-something. Despite this, I’ve always been compelled to succeed and I now want to break the stereotype and show that fashion can have a friendly face and a soul that supports other creatives and brand owners like you.

Career highlights

  • Ran a £50m per year department whilst working at George at Asda on sales analysis, sourcing and collection design 

  • Personally presented new collections to the CEOs of Arcadia, River Island and New Look

  • Travelling around the world to Hong Kong, India, Tokyo, South Korea and Europe on buying and inspiration trips

  • Dressed the officiates for the iconic 2012 London Olympics

  • Launched independent fashion label ‘NEW girl ORDER’ into the flagship windows of Topshop Oxford Circus in under 3 months

It’s these experiences that have given me the determination to share everything I know with independent fashion brands, enabling you to grow your business and create new collections with the expertise to succeed and flourish into the future.

About You -

I understand both extremes of running a fashion brand and now work with a range of clients from savvy start-ups to CEOs running the show at multi-million-pound companies.

No matter your position, together we’ll work to implement effective and dynamic changes to drive your fashion brand forward, complement your vision and all importantly, increase your bottom line so you can grow sustainably.

elizabeth stiles - fashion brand consultant.  a fashion business expert in how to start a clothing brand and how to manufacturer clothing

‘Elizabeth is a ray of sunshine with infectious positivity! She is so encouraging & supportive with my brand, I now have the confidence to take it to the next level’

Areas of expertise include:

  • Review your brand identity to ensure a clear story is portrayed across all marketing channels

  • Break down fashion industry jargon to build confidence with other industry professionals 

  • Trend prediction for future seasons to give you confidence with product development

  • Sourcing advice for fabric and manufacturers to build long standing relationships with reliable suppliers (further reading on the blog)

  • Set clear goals for the future of the business and break down an effective strategy to achieve your goals

    Out of office...

    Away from fashion, I’m a cat mama to my exotic persian, Mr Vinnie Vegas (you can check out his personal insta here!)

    I love hot yoga and you’ll often find me pottering in my garden on a sunny day with a stack of magazines and a Diet Coke - it’s the little things! 

    What next?

    Are you ready to work with a fashion brand expert that will offer honest, kind and constructive consulting to elevate your business, I’d love to hear from you.


I’m available for press commentary & panel talks, please email me at