2007 saw Twitter completely redefine the hashtag. Rather being used simply for numerical purposes, the hashtag became key in online communication, especially in terms of trends. Since Twitter transformed the hashtag into a way of grouping collective feelings, other social media sites have jumped at the opportunity of utilising the hashtag as a way of increasing engagement, building audiences and subsequently generating greater profits.Read More
My guest on The Fashion Feed this week is Joanne Griffin, graphic designer & product development consultant.Read More
I was recently interviewed for an article with Eloise Hall who is a fashion journalism student at London College of Fashion.
We discuss some key topics around setting up your own fashion brand and what to think about to ensure you have a good chance of success!Read More
So you’ve seen the new catwalk trends for SS19 but how do you interpret them for your brand? Or even which ones to choose?
I wanna chat about how to interpret fashion trends for your brand so you don’t end up doing all the things!Read More