The Fashion Brand Clinic Podcast - Season 3 Episode 004 - The Non-Salesy Content Strategy That Built Maddie’s Slow Fashion Brand ‘This is My Housedress’
Today I’m joined by the wonderful Maddie, founder of This Is My Housedress. It’s a US based brand creating elevated loungewear for everyday living. Think stylish enough to answer the door in but comfy enough to spend all day on the sofa!
We’ve worked together behind the scenes and in this episode, Maddie shares the honest reality of growing a fashion brand including navigating viral moments, slow-fashion production and pricing backlash… all while staying true to her vision.
If you’ve ever felt overwhelmed by content, confused by stock management, or questioned your prices then tune in!
In this episode, we cover:
🛋️ How This Is My Housedress was born during lockdown
→ And how Maddie’s fashion background shaped the brand from day one
📱 Content pillars that go beyond the product
→ Why talking around your product matters and what it looks like in practice
📈 Going viral & what it changed
→ The standout moment that shifted everything and how she handles visibility now
🧵 Scaling production while staying small-batch
→ From tariffs to stock gaps, the real challenges of managing growth with integrity
💬 Handling pricing pushback with confidence
→ Why Maddie is unapologetic about her price point (and how you can be too)
🧠 The biggest mindset shift in year one
→ And a few lessons she took from working with me (cue tears 🥹)
📦 Planning for what’s next
→ Dream collabs, long-term goals & how Maddie defines success now
🔗 Links & Mentions
This Is My Housedress – shop the collection
Follow Maddie on Instagram @thisismyhousedress
Join my broadcast channel on Instagram@elizabethstilesuk for Q&As and behind-the-scenes extras
Watch this episode on YouTube 🎥
Listen
You can listen by clicking through to Apple Podcast here
You can also watch the episodes over on my Youtube Channel!
💬 If you loved this episode, don’t forget to follow the podcast and leave a review as it helps more fashion founders find this growing community!
Sponsors
✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!