The Fashion Brand Clinic Podcast - Season 3 Episode 003 - From Law School to Lingerie: How Sofia Panwar Built Unndr to £2M from Her Bedroom
Today I’m joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that’s grown from humble beginnings to over £2 million in sales!
Sofia is one of the most transparent founders out there and in this episode we get into what it really looks like to build a fast scaling, subscription based brand while navigating cash flow, team changes and content bans!
Whether you’re toying with the idea of a subscription model, struggling with visibility, or wondering how to build a brand that customers actually stay loyal to, this is the episode for you!
In this episode, we cover:
👙 From Law to Lingerie
→ How Sofia made the career pivot and what sparked the idea for Unndr
🚀 Scaling Fast & Staying Focussed
→ The key ingredients behind Unndr’s early growth and how Sofia kept her head in the game
💸 The Real Talk on Cash Flow
→ Making tough financial decisions (including letting team members go) and how she handled it emotionally & practically
👯♀️ Building a Team That Supports Growth
→ Who’s currently behind the scenes at Unndr and how Sofia’s role has evolved
📩 Marketing That Converts (Even With Banned Content!)
→ From email strategy to TikTok blocks & how Sofia handles the trickier side of content creation for lingerie
💌 Customer Retention in a Subscription Model
→ What keeps people coming back and how Unndr nurtures a loyal community
💡 Launching a Subscription Product?
→ Sofia’s honest advice for anyone thinking about launching one
🌱 Looking Ahead
→ What Sofia’s planning next and what her dream next 12 months look like
Plus: a quickfire round to hear about her morning rituals, confidence boosts and the brands she’s loving right now.
🔗 Links & Mentions
Unndr – shop the collection
Follow Sofia on Instagram @unndrlingerie / @sofiapxnwar
Join my broadcast channel on Instagram @elizabethstilesuk to submit your questions for future guests!
Watch this episode on YouTube 🎥
✨ If this episode gave you an aha moment, I’d love for you to share it with a fellow founder or leave a review on Apple Podcasts or a comment on YouTube — it really helps!
Listen
You can listen by clicking through to Apple Podcast here
You can also watch the episodes over on my Youtube Channel!
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Sponsors
✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!