the fashion brand clinic podcast - episode 131 - The easy way to get PR for your brand with Nicola @ Press Loft
Today I’m joined by Nicola @ Press Loft! It’s the largest online PR tool that connects brands, PR and Digital Marketing agencies with journalists, bloggers and social influencers.
Back in 2006 Nicola needed a system to manage her clients' images for her PR Agency! Hosting images, influencer info & press releases all in one place allows journalists to access everything they need to feature a brand in an instant and as a result increases their press coverage results significantly.
I often struggle when people ask me about PR because it’s so time consuming & overwhelming that unless it’s a main focus for you can often provide little to no results. However with a tool like this, you can pretty much automate the process by uploading everything to Press Loft and then wait for the notifications to start pinging!
Nicola
In this episode we discuss :
The key differences between press and marketing as a whole
How Nicola launched Press Loft whilst on an unusual career path
Why press can be so useful for a small business to be found by a new audience
links mentioned in the episode
Creative Sales Coach (@elizabethstilesuk) • Instagram photos and videos
Create your own fashion brand (@thefashionbrandclinic) • Instagram photos and videos
WANT A FREE TRIAL FOR PRESS LOFT? CLICK BELOW!
listen
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SPONSOR
This week’s podcast episode is Sponsored by Olive & Frank!
You can shop here and use the code ELIZABETH10 to get 10% off your purchase
CONTACT
If you’d like to find out more about working together on your brand, click here