Self doubt has got to be one of the biggest things that hold us back as creatives.
It can block all your creative flow as these thoughts have the ability to take over and override any positive ones
Your brain is wired to look out for danger and keep you safe, so to try something new or pushing yourself outside of your comfort zone feels really scary!
Therefore to reach those ‘scary’ places in life, you have to go against that primal instinct in order to succeed
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You asked and I listened!
A few weeks back, I did some insta polls asking what you’d like from the podcast and I was blown away with the amount of people asking for a solo episode … so here it is!
In this episode I share with you my career history so far & something I’ve taken from each business I’ve worked for. It’s quite unsual to have worked in so many different businesses across buying AND supplying so I hope you find it insightful to get a behind the scenes look at the industry!
I share what I learnt about school, uni, Next, ASOS, Asda, Miss Selfridge, NEW girl ORDER, Huge Boss & more!
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Episode 12 is with fashion designer Caro Gomez
Originally from El Salvador, Caro and I met in a facebook group when we were prompted to say what our skills were & if they’d be beneficial to anyone else in the group
I needed advice on email marketing and Caro wanted to speak to someone in the fashion industry for advice on launching a fashion brand - funnily enough she became my first ever client!
After realising we were both based in North London, we’d meet by Camden Lock to help each other out but it quickly formed a friendship that was way past a simple skill swap
I wanted Caro on the podcast because people always ask me ‘how do you ACTUALLY start a fashion brand?’
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Established fashion photographer Olivia Bossert is the 10th guest on the podcast!
Olivia approached me via instagram for us to do a podcast swap which I thought was such a great idea
She interviewed me for her podcast ‘It Starts With A Click’ for fashion photographers and I interviewed her for The Fashion Feed!
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This week I’m lucky enough to have 3 brilliant guests on the fashion feed podcast who own the independent fashion brand Elsie & Fred
Founded by three siblings from Coventry, Leanne, Natalie & Ryan Haynes launched Elsie & Fred in 2014 which has now grown into a successful 6 figure business.
My fourth guest on The Fashion Feed podcast is Amy Fuchsia of Fuchsia Shaw
Amy Fuchsia is the ultimate definition of a ‘multi - hyphenate’ - she’s a fashion influencer, stylist, content creator and designer for her own brand Fuchsia Shaw. Her career started in costume design and on- set styling but it didn’t fulfil her creative drive so she slowly transitioned into creating her own designs on swimwear.
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My third guest on The Fashion Feed podcast is Catherine Erdly of Future Retail
She has over 19 years experience working with product businesses of all sizes from high street names (such as Laura Ashley, Coast and Paperchase), all the way down to brand new businesses with just a handful of customers.
Catherine is your go - to woman if you want to get more organised and make more money.
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My second guest on The Fashion Feed podcast is Sophie Slater of the eco - fashion brand Birdsong London.
Sophie started the brand with Sarah in 2014 as they were inspired by the great skill and creativity in women’s community groups but frustrated by their financial insecurity in the context of budget cuts and rising rents.
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I was recently interviewed for an article with Eloise Hall who is a fashion journalism student at London College of Fashion.
We discuss some key topics around setting up your own fashion brand and what to think about to ensure you have a good chance of success!
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This is an article I came across last year and regularly forward it on to my clients as it sums up everything I believe in with regards to budget planning at the start of your brand!
It has been written by Kim Winser for Forbes.com & the link to the original article can be found here
Kim was the youngest-appointed and first female director of the Womenswear Group at Marks and Spencer Plc, chief executive at Pringle of Scotland, CEO of Aquascutum and chairman of Agent Provocateur. She also served as retail guru to 3i, and most recently, launched luxury fashion brand Winser London
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Here’s a video with Emmie from @_emmiestyles_ for ‘The Showroom Collective’ talking all things fashion, my time in the industry & the importance of slow fashion in 2019
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We cover so many topics like what we’re reading at the moment, how I got into the fashion industry, making an income plan & what happens inside a fashion buying office!
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new to the squad, elizabeth stiles is using fgc to find & help girls building their fashion empires. with over 10 years of experience in fashion buying and design management under her belt, she’s diving into the world of consultancy. read how she got here & why she made the decision to change.
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You may have already downloaded my 101 tips for running a clothing brand but if not, here’s 15 tips I’ve selected to give you an idea of what’s included in the full e- book!
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One of the highest contributing factors to the future of retail is the growing sensitivity towards sustainability and pollution. Consumers continue to fall out of love with fast fashion companies such as Primark due to its inability to adopt a more ethical and eco-friendly strategy towards manufacturing. Yet, these ethical items are often paired with a significantly higher price point and therefore pose the question: is sustainable fashion strictly for the wealthy?
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The number 1 rule in retail is - who are you talking to?
Without any customers, you don’t have a fashion business!
This will root all your difficult decision making because the clothes that you’re offering must always serve a purpose to your customer
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It’s been proven that millenials trust recommendations from other people rather than the brand itself hence, why influencer marketing exists & is so successful to spread the word about your fashion brand
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So, you’ve started your own fashion brand, and now you want to turn passion into profit and start selling your products, right? I hear ya! But first you need customers, and before you can attract customers, you need to get visible…
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Here you can take a listen to my recent podcast I did with Nicky Raby of ‘Dreaming & Doing’
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