The Inbox Series - Episode 014 – How to Write the Perfect Newsletter (That People Actually Want to Read)
Most brand newsletters are either boring or non-existent. They show up only when there’s a product to sell, or they read like a flyer that landed in your inbox by accident.
But a good newsletter? It feels like a mini magazine. Something people actually look forward to opening.
In this episode, I’m giving you a simple, step-by-step structure to write the perfect newsletter. No blank-page panic, no overthinking. Just a clear rhythm you can use every time you hit send.
In This Episode:
✨ The golden rule of picking one purpose per newsletter
✨ How to write subject lines that get opened (and why emojis help)
✨ The “value before you sell” rule that keeps people reading
✨ Why editorial extras like playlists or moodboards make you stand out
✨ A simple template you can follow to write your next send
👉 Listen now: The Fashion Brand Clinic, Episode 14
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