IS YOUR NEW YEAR’S RESOLUTION TO BE MORE CONSISTENT ON SOCIAL MEDIA IN 2024?
What if I told you that I can teach you all the practical skills of how to CONSIsTENTLY SHOW UP ONLINE & build a loyal community of customers in just 4 weeks…
Do you. . .
✨ Wake up each morning thinking “WTF am I going to post today?”
✨ Wonder how it’s possible to make content around the same products over & over again without boring your audience to sleep?
✨ Feel like you’re shouting into an empty room & therefore don’t see the point in creating content anymore?
✨ Spend hours on Instagram & TikTok but feel disheartened because your efforts aren’t resulting in sales?
✨ Find social media mentally draining & feel totally lost about how to promote your business?
✨ Want to show up online but can never seem to find the time to create the content?
✨ Hold yourself back because you’re worried about spamming people & assume they won’t be interested?
✨ Feel anxious & guilty about not showing up on socials in order to promote your business?
✨ Overthink every.single.little.thing when it comes to showing your face on camera?
✨ Compare your content to other people who look like they’re doing better than you?
✨ Worry that you’ve not shown up in ages & don’t know how to come back & start again without it being awkard?
✨ Have a tonne of ideas but get so overwhelmed that you end up posting nothing at all?
✨ Feel embarrassed about showing up on social media because you’re worried about what people will say?
The reason is . . .
I’m willing to bet you’ve not got a content marketing strategy in place, and showing up online without one is like throwing (bad) spaghetti at a wall and desperately hoping it sticks . . . it won’t! You may have tried downloading free templates before but the efforts you’re putting in aren’t matching up to the results!
The sheer amount of info out there can be completely overwhelming so if you had a strategy in place, you wouldn’t feel worried, deflated, stressed or tired with the pressures of showing up on socials! You’d be able to maintain a consistent presence online even on those days when you’re just not feeling it.
In fact, you would find creating content with confidence easy (and you’ll probably find yourself attracting more ideal clients too!)
Imagine . . .
✨ Seeing a correlation between what you post on social media is directly converting into sales on your website!
✨ Implementing a step by step guide to converting your followers & building an engaged community of online customers
✨ Expanding your community & seeing your engagement & website traffic soar to new levels!
✨ Your sales finally reflecting the efforts you put in with your marketing
✨ Using your content strategically in order to reach the right people (& be seen wider than your family & friends bubble!)
✨ Feeling clear & confident in knowing what your audience want to see from you each day
✨ Having a reliable plan of action with 90+ days of content prompts that you can refer to time and time again
✨ Felling organised & having more time to focus on your products because you have planned your content in advance
✨ Showing up with confidence on camera, and not worrying about what other people think
✨ The idea of selling on social media filling you with excitement rather than dread (even if you’re an introvert!)
Introducing The Visibility Project!
a 4 WEEK COURSE THAT TEACHES YOU HOW TO convert your followers into a loyal community of customers, using a consistent content strategy
DOORS ARE OPEN!
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DOORS ARE OPEN! -
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What’s the transformation?
Stories from previous course attendees!
People OFTEN think that Product + Social Media = Sales
NOPE - there’s a little more to it than that but the good news is that it’s so simple once you know how!
Over the space of 4 weeks, you can hand the responsibility over to me because I’ll be giving you a step by step guide on how to build a loyal community of followers who want to engage with you AND buy from you!
Alot of content creation courses focus on algorithms, graphics & meaningless theories which are tricky to apply to your small business!
The Visibility Project is a creative course whilst also being focussed on human pyschology and the scientific process which shows a human’s complex journey convert from a faceless follower into a customer.
Not only will The Visibility Project give you a (friendly!) kick up the bum to get your content marketing strategy working for you - it will also teach you how to create content that matches a person’s purchasing process.
It’s all very clever & I’m BEYOND excited to share it with you!!!
You’ll learn everything you need to know in bite sized amounts so you don’t feel overwhelmed at any stage! Together, we’ll be covering how to build genuine, longstanding relationships with your audience through content & what’s the secret sauce to make someone hit the ‘BUY’ button!
Showing up consistently online, in a way that feels authentic to you, can feel really overwhelming! So I promise you’ll find it easy to action & fun to do so that you start to enjoy creating content for your business once & for all!
Let’s make this year the year we ACTUALLY show up consistently online - I promise it’s easier than you think!
Hey, I'm Elizabeth!
We’ve probably already met on social media, but if we haven’t let me fill you in :)
I’m Elizabeth, and I’ve worked in the fashion industry for over 15 years across buying & selling into multi million pound retailers!
My knowledge in retail sales is deep rooted after more than a decade as a fashion buyer & sales manager for some of the industry’s top brands such as Next, New Look, Miss Selfridge, River Island and Urban Outfitters.
Since working solo, I’ve built up a genuinely kind & loyal community of clients & customers & I’m here to show you how you can do the same!
For the past 5 years I’ve focused on helping to launch & grow UK independent brands and some of my most well-known clients include Olivia Rose The Label, Olive & Frank and Lucy & Yak.
One of the biggest things that was key to their success?
They prioritised their focus on CONTENT!
The 4 Week Breakdown
Week 1 - THE SECRET TO HAVING A SOCIAL MEDIA SUCCESS STORY
The problem with social media is that people think they can just turn up, start talking about products and they’ll be flying off the shelves - if only it was that simple! The only way someone will convert into a buyer is by you nurturing those relationships over a period of time in the same you would IRL!
In this session, we’ll talk through who your customer is & what your brand stands for! We’ll also be covering the consumer psychology journey that determines how & when your customers spend money with you & why it’s so important to have patience when things might seem slow!
By the end of Week 1:
You’ll have a clear understanding of what your brand stands for, who your customer is & why content marketing works!
Week 2 - THE COUNTDOWN CONTENT THEORY
Next, we’ll focus on why it’s so important to strategically spend time on socials and the power of how to be TRULY authentic when it comes to showing up online! You’ll work out exactly what it is you enjoy about other social media accounts and how to inject that sense of magic purposefully into your own content.
This is the session where people often have their lightbulb moment & it's SO MUCH FUN! I share my tried & tested theory for creating content that converts; you'll be feeling inspired with an abundance of unique content ideas that fully align with your brand values.
I’ll also be sharing tips on how to find your own unique blend of energy & personality so that you can sprinkle some special sauce into your posts to keep the engagement & motivation high!
By the end of Week 2:
By the end of this week you will have an understanding of what it means to create truly compelling & consistent content that engages your ideal audience
Week 3 - YOUR 90 DAY CONTENT PLAN
This is the juiciest week of this course by far! You’ll learn what to say in captions to move people through the customer journey and closer to a sale! No more will you be posting images of your product & drawing a blank when it comes to the caption of what to say!
Everyone bangs on about consistency, consistency, consistency but if you’re rinsing the same old ideas, you (& your customer!) will get bored pretty quickly. I know that it’s chaotic running a small business so imagine having some structure when it comes to your posting schedule & taking the guess work out of what to say!
Not only that, you’ll be immersed into a world of curated examples that show you how to put these ideas into action with ease.
(PS - previous clients tell me they STILL come back to this week’s session time and time again when planning their content!!!)
By the end of Week 3:
You will have 90+ days worth of content ideas ready to help you finally maintain that all important momentum between product launches!
Week 4 - everything you need to know to keep consistent
By the final week, you'll understand how to make great content that converts so I'll be sharing with you how to take it to the next level!
We'll be diving into video content, hooks, call to action prompts, hashtags & so much more! You'll be able to tie everything together with tools, tips & tricks to help you stay consistent once & for all!
By the end of Week 4:
You’ll officially graduate into a fully fledged business owner who has all the tools to create consistent content online!
What you need to know . . .
✨ The course is hosted live on a weekly basis with me via Zoom & you’re welcome to have your camera on or off - your choice!
✨ The live sessions will be hosted every Monday evening @ 7pm throughout April 2024 (feel free to bring a cuppa and snacks)
✨ The first session will begin on the 8th April and the following sessions will be on the 15th April, 22nd April and 29th April - pop it in your diary and save the dates!
✨ Each session will be 60 minutes long & includes time for some questions at the end
✨ I’d recommend setting an extra hour aside each week to complete the tasks shown during the sessions because the implementation of what I’ll be teaching you is where the magic really happens!!
✨ Every session is recorded so if you can’t watch live, you’ll be able to watch the replay in your own time - there’s no rush as the replays are accessible with no expiry date!
✨ By joining the course, you’ll gain immediate access to the bonus Facebook community full of wonderful small businesses you can chat to in between sessions!
Don’t just take my word for it . . .
DOORS ARE OPEN!
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DOORS ARE OPEN! -
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MORE REAL STORIES FROM REAL PEOPLE GETTING REAL RESULTS AFTER JOINING THE VISIBILITY PROJECT!
(click the settings button if you’d like to watch on double speed!)
I’m SO SO SO excited to get started!
We are officially in Q1 which means sales will only pick up from this point onwards - we have lots of exciting opportunities to create content for such as Mother’s Day & Easter which are just around the corner!
Let’s get your year off to a great start & begin as you mean to go on -
Showing up consistently to begin converting those followers into a loyal community of customers!
That’s not all !
by joining the course you’ll also receive access to all these bonuses!
✨ The Ultimate Content Creation Kit which includes :
✨ A catalogue of content ideas so you’ll never have to worry about what you should be posting on social media again
✨ An abundance of affirmations to help you feel more confident about showing up online as authentically as possible
✨ An encyclopaedia of examples showing content at it’s finest
✨ Unlimited access to the recorded replays inside the course
✨ A private Facebook community with other small businesses who are also looking for motivation & inspiration
✨ The ability to ask me anything inside the community for 4 whole weeks
✨ 4 jam packed workbooks to support the live modules
✨ A PDF guide of recommended reading & resources to boost your confidence & knowledge around social media content
✨ Weekly journaling prompts inside the Facebook community so you can stay in a positive headspace throughout the month
Now let’s answer some FAQ’s :
✨ QUESTION : HOW DO I KNOW IF THIS COURSE IS RIGHT FOR ME?
This course is for you if….
You have a fashion / textiles product-based business, and you dream of showing up consistently on socials for 2024!
You’re ready to stop second guessing what you should be saying on social media & in your email marketing
You find it hard to show up because you're overwhelmed with the idea of content creation & don’t know what to say
You feel a little silly when it comes to promoting yourself because it doesn’t come naturally to you
You need some motivation, accountability & inspiration to start posting consistently once and for all
You're worried about boring or spamming your audience with mediocre & repetitive content
You know you want to show up but something is holding you back in order to use your time online effectively
You feel anxious & guilty when taking breaks away from social media
This course probably isn’t for you if…
You’re in the position where you’d rather outsource your social media to someone else
You don’t have at least two hours a week to attend the live session & implement what you’ve learnt
You’re looking to build a faceless, corporate style business
You think social media is a waste of time & can’t see the power of it as a highly converting sales channel
✨ QUESTION : DOES THE CONTENT APPLY TO INSTAGRAM ONLY?
The Visibility Project is designed to help you create content for Instagram, TikTok & email marketing too! You may find me referring to Instagram throughout the course for ease but the theories & examples can absolutely be applied to your other marketing channels too!
✨ QUESTION : I’m not a fashion or textiles brand but am i ok to join?
OK so the course was designed with fashion and textiles businesses in mind! However, when I ran the course before there were candle brands, artists & stationery brands that joined and they got soooo much value out of it!
If you're a service based business, you're more than welcome to join but please be aware that all the examples used are for product businesses & it will be up to you to apply that to your content plan :)
✨ QUESTION : when does the course begin?
Here are the dates for your diary!
Session 1 - Monday 8th April @ 7pm
Session 2 - Monday 15th April @ 7pm
Session 3 - Monday 22nd April @ 7pm
Session 4 - Monday 29th April @ 7pm
✨ QUESTION : IS IT ESSENTIAL TO HAVE FACEBOOK IN ORDER TO JOIN THE COURSE?
I highly recommend joining the Facebook group to benefit from the additional support! As well as the live sessions, this is the only place you’ll be able to ask me questions in between the live sessions; I’ll answer anything that is posted inside the FB community and your fellow course members can also offer their suggestions too (clients often tell me this is their favourite part of the course once it’s complete!) If you don’t have a personal FB account, I’d suggest creating a business profile or a temporary account & joining the group with that!
✨ QUESTION : where is the course hosted?
The course is designed to be hosted inside the private Facebook community! If you don’t have a FB account then some of the previous clients set up a temporary account in order to access all areas of the course. Each week I’ll also announce the Zoom link where you’ll be able to watch the video live. I’ll record it so that you can watch again in your own time & the videos will be available even after the 4 week course has ended!
✨ QUESTION : CAN i JOIN AGAIN EACH TIME YOU RUN THE COURSE IN FUTURE?
You’ll have lifetime access to the recorded replays inside the course for The Visibility Project & if you’d like to join the live sessions in future when I run the course again, you’ll have the option to join in at a discounted rate!
✨ QUESTION : what do i need to prepare before the course begins?
You honestly don’t need to prepare anything before joining the course! All you need to bring is yourself and maybe a pen and paper to take notes during the sessions (or some handy snacks / wine / your cat / a hot water bottle …) It’s really informal and we always have so much fun whilst learning loads at the same time!
✨ QUESTION : If I paid in two installments, when would they COLLECTED FROM MY BANK ACCOUNT?
This only applies if you’re paying via split payment - the way the instalments work are that the 1st payment is collected approx. 24-48 hours after you complete purchase and then the 2nd instalment is collected exactly one month from that date 😊
✨ QUESTION : how much time do i need to set aside?
The live sessions are 60 minutes every Monday evening throughout April so definitely pop that in your diary to start! Then I’d recommend maybe an extra hour each week to actually implement everything you’re learning - this is where the magic happens!
✨ QUESTION : what if i can’t make the live videos? is it recorded?
Yes! Everything is automatically recorded each week so no worries there! You can watch on replay in your own time with no pressure as the videos stay live even after the 4 weeks with no expiry date. I’d say from seeing previous students, about 50% join the live sessions for accountability and 50% prefer to watch in their own time so they can pause & take notes!
If you join the course but you know you won’t be joining live, you can still submit questions before the session & I can answer them for you.
Please do still join the course even if the times of the live sessions don’t align with your schedule - I can guarantee you’ll receive tonnes of value regardless of how you consume the course!
✨ QUESTION : when do doors close for enrolment?
✨ QUESTION : whAT’S THE DIFFERENCE BETWEEN THE VISIBILITY PROJECT & THE SALES PROJECT? IS THERE ANY CROSSOVER BETWEEN THE 2 COURSES?
The 2 courses I offer are totally separate meaning there isn’t any crossover between them, the course material is completely different! The Visibility Project is a content marketing course teaching you how to create consistent content that converts your audience from followers into customers in order to gain consistent sales. (The Sales Project teaches you how to master the art of selling.) I have seen many students benefit from taking both courses and combining the info learnt in each one to great success!
✨ QUESTION : do i need a certain amount of followers to join?
Absolutely not - whether you’re joining with zero or 1 million followers, I’m confident you’ll learn tonnes about how to create compelling content for your business!
✨ QUESTION : I've not launched yet - how far along do you need to be in order to join? I don't want to feel out of my depth!
The course is designed so that you can benefit from it at any stage of your business! It's less about how long you've been doing it for & more about ** how you feel ** towards posting on socials!
If you're pre - launch and looking for some guidance on where to begin, The Visibility Project is the perfect springboard to get over that fear of where to begin & simply get started!
Equally, if you've been posting online for a while & feel lost or overwhelmed with what you should be posting everyday then the course is also perfect for you too!
✨ QUESTION : i feel nervous about joining the facebook community & live calls as i’m quite shy, help!
I promise the community of people who have joined the course before are sooooo lovely & supportive!
Here’s some of the things some of my previous course members have said . . .
“I've got so much value out of the lovely community that's been created”
“I liked the energy & accountability of being in a live class with lots of supportive small business owners”
“A really easy to follow and friendly course to give you more confidence online”
“It’s been a really positive thing to do, with a lot of great resources and support.”
“It's so nice to virtually meet other small business owners and know we are all in the same boat and feeling the same thing.”
“It's been a total joy to log on and be apart of something like this every week - running a business can be lonely but I haven't felt that in the last few weeks with your support and the insightful discussions of this lovely little community, so thank you!”
“I loved joining the sessions with Elizabeth and the other small business owners who made you realise you were not alone”
“ A very friendly supportive group making you realise you're not on your own”
✨ QUESTION : i feel like my BUSINESS IS SO SMALL, what if everyone else’s brand is bigger than mine?
Honestly this is the reason I created the course in the first place! It's a jam packed course full of support welcoming people at every stage so please don't feel nervous! (Take a look at the video testimonial from Nicola below as she hadn’t yet launched her brand before joining the course!)
✨ QUESTION : i still feel ANXIOUS about joining the course! what if i put all this time and effort in and it doesn’t pay off?
If you’re a little unsure if this will work for you then I’d recommend reading & watching the testimonials from previous students below because they really did experience some incredible transformations in just 4 weeks! I knew there was a gap in the market for teaching small businesses realistic, actionable & effective ways of showing up online that don’t feel cringey or embarrassing - I know that when the strategies are put into place, you’ll see some really fantastic results just like they did!
Stories from previous course attendees
DOORS ARE OPEN!
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DOORS ARE OPEN! -
✨OK, I NEED TO JOIN! WHAT’S THE NEXT STEP?
Click the button below to join the course today!
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Let’s get ready to give your socials
a serious makeover!
I genuinely can’t wait to welcome you inside the course!!
If you have any further questions about joining then feel free to email me hi@elizabethstiles.co.uk and I’ll be sure to reply with an honest answer whether I think it’s a good fit for you!
Big hugs,
Elizabeth x