In this episode we discuss :

• How Joss & Heidi met at a party & left their respective roles in the fashion industry to start AL

• Bringing manufacturing back to the UK and offering career opportunities to the next generation of fashion creatives

• Showing up on camera as an introvert

In this episode we discuss :

• Sarah’s varied career from music to beauty to coaching to streetwear

• What the transition looked like going from a service based business to a product one whilst facing a PR drama (reminder not to believe everything you read online!)

• How creativity can pull you out of a dark place

This week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)

In this episode we discuss :

• what a marketing strategy is

• why you need a marketing strategy

• what to include in your marketing strategy so it’s put to good use

• an example of what this could look like in the form of a spider diagram

• all the different ways to direct people to your website to generate sales

In this episode we discuss :

1. Why price isn't the thing that's stopping people from buying

2. Tips on how to bridge the gap between you & your customer

3. Why showing up more consistently can improve conversion!

In this episode we discuss :

• What mindset shift Sasha made to start building her organic sales

• A review of how Sasha plans content now versus before

• How Sasha utilises her close friends on Instagram to nurture relationships with her community

• Has unique content pillars which include using her Nani for free labour 😆

• And why she stopped running ads in order to grow her sales in an organic way that felt good!

In this episode we discuss :

• not posting enough to make a difference
  
  • posting sporadically which confuses your followers
  
  • only posting pretty pictures without any depth or context
  
  • it’s not immediately obvious what it is that you’re selling
  
  • repeatedly talking about your product or service without any nurturing conversation

In this episode we discuss :

• Repetition is key whilst having clear content pillars

• Impulse vs considered purchases

• How every post should have a purpose whether it’s educational, inspiring or entertaining

• Jumping on the back of memorable days and events throughout the year and linking them to your business!

In this episode we discuss :

• Tips around posting intuitively vs batch creating your content and trying to please an algorithm

• Splitting out your time between creating content from an admin perspective and creating content in a creative way

• Plus you don’t need to be on all the platforms! This one is around following your passion and picking a platform that is more long form versus one that is short

In this episode we discuss :

• Best practices to make sure you’re covering on TikTok plus common mistakes we see people making

• Top tips for startup fashion brands on TikTok

• Why you shouldn’t give up just because you don’t go viral on TikTok

In this episode we discuss :

• How Hissyfit clothing was born from a chance encounter in a sex shop

• Danielle’s mission to bring fashion back to Birmingham

• The unique relationship she has built with her UK factory owner, Bill

In this episode we discuss :

• Jade’s mission to build a sustainable brand without compromising on her aesthetic

• A step by step guide on what to do if your account gets hacked

• The positives of what can come from building a new audience from scratch

Join Elizabeth Stiles, Fashion Business Coach and Mentor as she interviews Char Dixon on the fashion brand clinic podcast about SEO optimisation for Fashion brand owners.

For anyone that missed the live I did a while back, here’s my opinion on that infamous missguided documentary!

For anyone that missed the live I did a while back, here’s my opinion on that infamous missguided documentary!

For anyone that missed the live I did a while back, here’s an episode all about who i am without mentioning the word fashion (it was harder than it seemed!)

In this episode we discuss :

• How you know when you’ve found your signature style as a designer

• What Veronica did when shit hit the fan during Covid

• Plus Veronica’s new book “How to do Hard Things”

In this episode we discuss :

• What I was like as a child & growing up

• What motivates me to do what I do

• An intro to Sasha’s business Cheeky Zebra!

In this episode we discuss :

• The lessons learnt so far before even launching the product

• How Nicola’s confidence has grown during the research process

• What you can do to build your audience whilst finding a manufacturer