the fashion feed - episode 37 - olivia rose the label on selling out, selfridges & tiktok
I’m sure lots of you already know, follow & love Olivia Rose The Label; her brand has grown so quickly & has a serious cult following online.
Olivia hand makes everything from her studio in Scotland after being inspired to sew by her grandma Beryl. Fast forward a few years and she has to close her shop on a regular basis due to it being so popular!
Olivia was approached by a buyer in Selfridges & asked me to accompany her to the meeting & it was a roaring success! We’ve stayed in touch since and absolutely loved interviewing her
Olivia Rose The Label
<—- Olivia with all her designs <3
In this episode we discuss :
How Olivia started her brand and where her passion for sewing started
What happened when she was invited to meet the Selfridges buyers
Creating a strong brand aesthetic that people know Olivia for
The importance of re - purposing content for her online audience
Breaking into TikTok and what to share on the platform
Charging your worth!
links
You can keep in touch with Olivia via the links below:
https://oliviarosethelabel.com
https://www.instagram.com/oliviarosethelabel
listen
You can listen below or click through to Apple Podcast here
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