2020 Trend Guide For Creative Brands and Retailers – Instant PDF Download and Recording

2020 Trend Guide For Creative Brands and Retailers – Instant PDF Download and Recording






  • Do you struggle to find the time to plan ahead in your business?

  • Don’t have time to find inspiration?

  • Have you ever felt left behind with regards to the new trends? Or knowing what even is on-trend?!

  • Do you feel overwhelmed when it comes to executing your ideas and what to focus on first?

  • Maybe you dislike the word trend and want the deeper meaning behind the changes happening in the world. And how this relates to your customers and products?

  • Your unsure where to find reliable trend information that doesn’t cost hundreds (or even thousands) of pounds?


If the answer is yes to any of these then this comprehensive 2020 trend guide will help you feel in control of your design process. Leaving you inspired to develop new products that are on-trend.



In this forward-thinking trend guide, you’ll learn about the 3 key trends which are set to hit the stores all the way through to 2020

  • We uncover how David Attenborough has changed the way we look at the planet and explore how that’s affecting our buying decisions & lifestyle

  • The world is in political unrest with Brexit and Trump dominating the headlines. Meaning consumers are looking back to ‘the good old days’ for inspiration

  • Wellness is at the forefront of everyone’s minds. But how does that translate into your product area?


Each of the three key trends starts with the main trend of what it is, why it’s trending and how customer behaviour is changing. Also included is a colour palette, key stats, case studies, resources and hashtags.


You’ll then be taken through how these key trends apply to eight different product categories:

  • Clothing & accessories

  • Jewellery

  • Home & garden

  • Baby & child

  • Stationery & cards

  • Beauty & wellbeing

  • Food & packaging

  • Weddings & events


You can take action throughout by creating notes, ideas and doodles from your inspiration as and when it comes. Meaning you’ll receive a boost of confidence within the decision-making process. Use these insiders tips and knowledge to know your product development is on point and appealing to the customers of today (and tomorrow!)


Running a business is difficult and it’s hard to find the time, money and resources when it comes to researching new ideas. Let’s cut through the distractions that have been pulling you in a million different directions. Get back in control by using this guide to reignite your passion for your business and allow yourself to get creative again.



This interactive 2020 trend guide is for you if:

  • You’re unsure on how to develop your product range further

  • You’re looking for new inspiration for your creative business

  • A push in the right direction to ensure you’re growing your business effectively with products that will appeal to your ideal customer

  • You want to incorporate the newest trends so you’re ahead of the curve

  • You’d like a confidence boost in knowing what customers are thinking & doing

  • You’re looking for creative support and ideas that are right for your business



Written by Elizabeth Stiles & Joanne Griffin who have over 20 years experience in the retail industry across buying & design respectively


After working in this industry for over 20 years, we know all the best places to research for upcoming trends. Over the past five months we’ve pulled research together from the following areas:

  • Podcasts

  • Social media

  • Emerging brands

  • Niche communities

  • Panel talks & networking events

  • Blogs & influencers

  • Comp shopping & visual merchandising

Soak up all the knowledge in this concise, yet detailed document. And start developing your new ideas with the help of insider secrets on what’s coming for 2020!


Elizabeth – Previously worked as a buyer and design manager for Next, Miss Selfridge and George @ Asda kidswear.

I’m now a fashion brand consultant & want to share everything I know with you so that you’re set to create new collections or develop your product range armed with the knowledge to succeed. I work with covetable clothing brand owners, taking designs effortlessly from paper to production & guiding you step-by-step so that you can turn your creative clothing ideas into reality.


Joanne – Having worked in retail & e-commerce for the past 13 years I used to write the trend guides for the 5,000 sellers on notonthighstreet.com where I worked for 7 years.

I now run Arnold & Bird and I’m a designer & retail mentor. Working collaboratively with retail businesses who specialise in home, gift and lifestyle products across the full retail spectrum. I help with branding, trends, product development, wholesale and sales analysis to move your business forward and succeed.



Once purchased you’ll receive the 2020 trend guide sent directly to you to download as a PDF. And you’ll receive a bonus recording of the trend report so you can get inspired on the go!


After reading it, we promise you’ll feel re-energised on how to take your brand forward in the right direction.


I Want It!