Fashion Retail Coach and Consultant



Retail Workshop

Do you have an idea for a brand but don’t know where to start?
Or perhaps you’ve started and not sure which direction to go from here?

This inspirational day will cover everything you need to launch and grow a brand, from designing to delivery & everything else in between!

This workshop is for you whether you're in the ideas stage, you've just launched or you've had your own brand for years

We cover a broad range of topics that it will be useful regardless of what stage you're at! 


Saturday 7 SEPTEMBER - Fashion

Saturday 5 October - Home & gift

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What’s included:

  • 3 x industry experts from designing, buying and merchandising

  • A mood board specific to your brand made under the guidance of Joanne Griffin, product developer

  • A script to take with you to factory meetings written by Elizabeth Stiles, ex - fashion retail buyer

  • A budgeting worksheet prepared by Catherine Erdly, ex senior merchandiser

  • Complimentary lunch & refreshments

  • Networking day with like minded professionals

  • Workbook with a summary of the tasks completed throughout the day




This is Catherine of Future Retail who specialises in budget planning and cashflow.  Catherine has spent the past 2 decades helping retailers like Paperchase & Coast to drive their sales and grow their profits and has experience in managing brands worth over £150 million



This is Joanne of Arnold & Bird, who specialises in trend spotting & product development.  Joanne previously created the trend guides and provided product development advice for the 5,000 sellers at



Oh yeah, and your’s truly.


don’t just take our word for it…

‘Excellent workbook, beyond expectations and makes it a true possibility by demystifying the process’
— Charlotte Jacklin of Betty Magazine
I got exactly what I needed to get out of the class, the speakers were extremely helpful and friendly.  I feel more confident about building my brand from the knowledge I have gained today”

”So inspiring & uplifting!  Joanne, Elizabeth and Catherine are helpful & genuine, thankyou so much!”

”Super helpful!I was clueless about how and where to start and now I’m ready to go!
Loved it!  So informative & overall invaluable.  It was great to be around like minded people”

”Very insightful & very helpful in terms of costing & prices”

”Very informative & easy to apply once I’ve started my brand – loved the workbook!”

”Amazing workshop, so much information & jam packed to help anyone get started if you have a new brand

Venue: ebtd Showroom, behind 70 Hoe St, Walthamstow, London


Retail Drinks Events & Panel Talks
(for people who hate the word ‘networking’)

Come and join me with Catherine and Joanne where we will be holding a casual drinks event in central London

Collectively we have over 30 years experience in the retail industry and we’re keen to share our knowledge with you if you’re struggling with your designs, sourcing or sales;

it’s the perfect opportunity to come and ask us anything you like!

Exploring ethical retail

3 June @ creoate, covent garden 6pm-9pm

Online Workshops

These online workshops are held online via Zoom and you will receive a link to join. It is an informal chat between the 3 of us & perfect for you if you like learning whilst in your PJ’s!

We pick a specific topic every month and really focus in on the details but we also leave lots of time for you to ask questions that are specific to your brand!