the fashion feed - episode 11 with ecommerce director jason nelson

Episode 11 is with Jason Nelson, an experienced fashion e-commerce director

Apart from that, he’s actually my brother in law so it was a pleasure to record! Jason got me work experience in the marketing department at ASOS about 14 years ago so we discuss what it looked like to work there all those years ago!

Apologies for my computer not being on silent & wire jiggling, you’d think I’d have that sorted by episode 11! There’s also a slight technical glitch towards the end but hopefully you still enjoy the episode!

Jason Nelson - E - Commerce Director

Jason Nelson - E - Commerce Director


In this episode we discuss :

  • Jason’s career history spanning ASOS, Coast, Tesco, Joseph, Hobbs & Thomas Pink

  • Maximising your reach in the most cost effective way possible

  • Using social channels to build a community rather than sales

  • What an omni - channel business looks like & how that improves profitability

  • How he helped launch Tesco clothing & Joseph online

  • What happens to a business when you try and deviate from your core customer

  • How he redesigned a site to improve their conversion

  • How to use email marketing to communicate with your audience & understand what their preferences are

  • Effective ways to get a high ranking on Google & the differences between SEO & PPC


You can keep in touch with Jason via the link below:

contact me

If you’d like to find out more about working together on your brand, click here


This episode is sponsored by Sourcing Playground -

You can listen below or click through to Apple Podcast here

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contact me

If you’d like to find out more about working together on your brand, click here

I would welcome any feedback on the podcast so please leave a review or drop me a message and let me know your thoughts!

Elizabeth Stiles