I was approached recently to comment on the profit loss at Ted Baker by a journalist at Drapers News & wanted to share on the blog in case you missed it!Read More
2007 saw Twitter completely redefine the hashtag. Rather being used simply for numerical purposes, the hashtag became key in online communication, especially in terms of trends. Since Twitter transformed the hashtag into a way of grouping collective feelings, other social media sites have jumped at the opportunity of utilising the hashtag as a way of increasing engagement, building audiences and subsequently generating greater profits.Read More
As a creative in the fashion industry, I expect your mind is constantly brimming with innovative ideas.
When it comes to putting your future vision into practice, it can be difficult to filter through all of your thoughts in order to reach the most viable route of achieving your goals. Here’s where SMART goals come into play. SMART goals serve to break down your aims into smaller and more calculative steps, which simultaneously instils into your mind precisely how, why and when you intend to achieve each goal.Read More
Over the last ten years there have been a few major disasters within the manufacturing sector which has highlighted a larger problem within the industry. One of which was known as the Rana Plaza disaster where 1,130 people died from a collapsed building in Dhaka, Bangladesh. The building contained clothing factories, a bank, shops, and apartments.Read More
In my Facebook group The Fashion Feed, the same question gets asked quite a lot… where can i buy fabric from?!
I decided to collate all the info into 1 blog post and I ‘ll also keep updating it when I see new recommendations :)
I would highly recommend phoning the company if you can’t buy online. A lot of the fabric mills are very old school and it will be easier to work together rather than sending emails back and forthRead More
I have at least 2 or 3 people every day come to me asking about instagram, what to post, when to post and why they should even bother if their following is small. I’ve done a short video with a handful of tips if you feel like you’re in a bit of a rut with it allRead More
After considering what the future may or may not hold for the influencer age, it seems apt to pause for a moment and consider the now, by focusing on the bloggers who are absolutely killing it with their style and content.Read More
I was recently interviewed for an article with Eloise Hall who is a fashion journalism student at London College of Fashion.
We discuss some key topics around setting up your own fashion brand and what to think about to ensure you have a good chance of success!Read More
This is an article I came across last year and regularly forward it on to my clients as it sums up everything I believe in with regards to budget planning at the start of your brand!
It has been written by Kim Winser for Forbes.com & the link to the original article can be found here
Kim was the youngest-appointed and first female director of the Womenswear Group at Marks and Spencer Plc, chief executive at Pringle of Scotland, CEO of Aquascutum and chairman of Agent Provocateur. She also served as retail guru to 3i, and most recently, launched luxury fashion brand Winser LondonRead More
By 2017, the internet was saturated with hundreds of influencers – many who had made the difficult decision to commit full-time and rely on it as their only source of incomeRead More
new to the squad, elizabeth stiles is using fgc to find & help girls building their fashion empires. with over 10 years of experience in fashion buying and design management under her belt, she’s diving into the world of consultancy. read how she got here & why she made the decision to change.Read More
In this video, Catherine Erdly, Joanne Griffin and I discuss the 5 mistakes people make when starting a fashion brandRead More
You may have already downloaded my 101 tips for running a clothing brand but if not, here’s 15 tips I’ve selected to give you an idea of what’s included in the full e- book!Read More
One of the highest contributing factors to the future of retail is the growing sensitivity towards sustainability and pollution. Consumers continue to fall out of love with fast fashion companies such as Primark due to its inability to adopt a more ethical and eco-friendly strategy towards manufacturing. Yet, these ethical items are often paired with a significantly higher price point and therefore pose the question: is sustainable fashion strictly for the wealthy?Read More
The number 1 rule in retail is - who are you talking to?
Without any customers, you don’t have a fashion business!
This will root all your difficult decision making because the clothes that you’re offering must always serve a purpose to your customerRead More
So you’ve seen the new catwalk trends for SS19 but how do you interpret them for your brand? Or even which ones to choose?
I wanna chat about how to interpret fashion trends for your brand so you don’t end up doing all the things!Read More
It’s been proven that millenials trust recommendations from other people rather than the brand itself hence, why influencer marketing exists & is so successful to spread the word about your fashion brandRead More
Do you have an idea for a fitness fashion brand but not sure where to start?
Maybe you’ve spent hours/years wondering how to start a clothing brand & decided to niche into ath-leisure?
This blog post is broken down into 5 easy steps for getting started with the ideas & how to start your very own fitness clothing line.
Even if you have recently launched a fashion start up for leisurewear - this blog post will still offer some really valuable information!
So let’s get started!Read More
Do you have an idea for a streetwear fashion brand but not sure where to start?
Maybe you’ve spent hours/years wondering how to start a clothing brand with a streetwear aesthetic?
This blog post is broken down into 5 easy steps for getting started with the ideas & how to start your very own fashion clothing line.
Even if you have recently launched an exclusive fashion start up - this blog post will still offer some really valuable information!
So let’s get started!Read More