5 mistakes people make when running a fashion brand
In this video, Catherine Erdly, Joanne Griffin and I discuss the 5 mistakes people make when starting a fashion brand which are:
1. Not understanding what your customer wants
2. Trying to be too big too soon
3. Assuming everything will sell
4. Not keeping track of sales & spend
5. Underestimating the importance of sustainability
Take a look at the video & leave your comments below!