5 mistakes people make when running a fashion brand

In this video, Catherine Erdly, Joanne Griffin and I discuss the 5 mistakes people make when starting a fashion brand which are:

1. Not understanding what your customer wants

2. Trying to be too big too soon

3. Assuming everything will sell

4. Not keeping track of sales & spend

5. Underestimating the importance of sustainability

Take a look at the video & leave your comments below!